Gary Bettman has never been in favor of the return of the Quebec Nordiques. According to him, the potential fan base is too small, even being the smallest in the NHL. To this day, it is in Winnipeg where the least expanded fan base in the NHL can be found.
However, there are many cities hosting NHL teams, like the Coyotes for example, whose arena is practically empty at every game. Popularity level should be considered, not just the potential fan base.