Of course, Bettman is not the NHL commissioner to be loved, but the sense of connection between him and the fans, and thus between his league and the fans, is very weak.
Another clear example of this emerged in the past few hours, as the Washington Capitals bought the site CapFriendly, which is greatly appreciated by hockey fans and even by teams.
As a result, CapFriendly will no longer be accessible to anyone starting in July. Bettman should perhaps connect more with the fans; he would then see that many of us are outraged by dubious salary cap management, like what the Lightning and Golden Knights have done.