Gary Bettman and the NHL are seriously missing their mark, and it can't continue

Published October 29, 2023 at 10:20
BY DAVID ST-JEAN
A few months ago, when the Ottawa Senators were put up for sale, Snoop Dogg expressed interest in becoming an owner of the team.

The rap star didn't hold back when sharing his thoughts on Gary Bettman and the NHL's advertising practices. He questioned why the face of the best player, such as Connor McDavid, isn't more widely recognized and suggested that the league needs significant improvements in marketing and advertising.

"Why don't we see the face of the best player everywhere? I would ensure that everyone knows the league, which is not the case."

- Snoop Dogg



We must acknowledge that he has a point. The current situation, with the Heritage Classic taking place between the Edmonton Oilers and the Calgary Flames, is a clear example. Many people may not be aware of this significant event, and it's an opportunity to showcase the league and its top players.

There is clearly room for improvement in this regard. It's a rare statement, but the NHL might benefit from new leadership and administration with fresh ideas.

IN YOUR OPINION, DOES THE NHL NEED A COMPLETE ADMINISTRATIVE CHANGE?
OCTOBER 29      243 ANSWERS
YES22693 %
NO177 %
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