A few months ago, when the Ottawa Senators were put up for sale, Snoop Dogg expressed interest in becoming an owner of the team.
The rap star didn't hold back when sharing his thoughts on Gary Bettman and the NHL's advertising practices. He questioned why the face of the best player, such as Connor McDavid, isn't more widely recognized and suggested that the league needs significant improvements in marketing and advertising.
We must acknowledge that he has a point. The current situation, with the Heritage Classic taking place between the Edmonton Oilers and the Calgary Flames, is a clear example. Many people may not be aware of this significant event, and it's an opportunity to showcase the league and its top players.