Arber Xhekaj Makes Special Announcement for the Montreal Canadiens in His Role as Team 'Sheriff'
The rugged Montreal Canadiens defenseman, Arber Xhekaj, is known for his physical style and fiery play on the ice.
And now the character defenseman that he is, is drawing attention in a completely different way.
In a new promotional video released today, the 23-year-old athlete traded in his hockey helmet for a cowboy hat, stepping into the world of the Lasso Montréal country music festival.
The short clip, shared on the event's and the team's social media pages, shows Xhekaj dressed in a plaid shirt, boots on his feet, and a sly smile, playing along with a disarming natural charm.
"This town might not be big enough for two sheriffs, but at @LassoMTL, everybody is welcome"
Between a few warm-up moves and some pretend lasso throws, the player shows humor and charisma that should appeal both to hockey fans and country music lovers.
Held every summer at Parc Jean-Drapeau, Lasso Montreal has quickly become one of the must-attend events for genre enthusiasts in Quebec.
The 2025 edition once again promises a top-tier lineup with international headliners and a festive atmosphere that draws thousands of visitors. The addition of a popular figure like Xhekaj in the ad campaign is clearly aimed at expanding the event's reach and winning over a sports audience.
A Gesture That Brings Sports and Culture Closer
This collaboration illustrates the organizers' growing desire to build connections with different cultural and sports communities.
For the defenseman, nicknamed «The Sheriff» by fans, this foray into the world of country music could well be the first of a series of off-ice projects.
More and more, NHL players are taking part in initiatives that go beyond sports, strengthening their presence in the community.
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