Hiring Cole Caufield or Arber Xhekaj from the Montreal Canadiens comes with a hefty price tag! If you ever want to feature them in your brand, you'll need to open your wallet.
Indeed, in a recent episode of the Stanley25 podcast, JT Utah revealed how much Xhekaj was paid for his burger at the "La Chambre" brewery, and it's significant. For Caufield, it's four times more.
"How much does it cost to have Cole Caufield as a spokesperson or to have him in an advertisement for your brand?
Do you know how much Arber was paid for his burger at La Chambre? Arber, it's about $25,000.
It's incredible, but at the same time, you're ensuring that you have one of the most well-known faces in the province representing your brand. The benefits must be worthwhile.
We remember Xhekaj apologizing at "La Chambre" when he was demoted to Laval. The defenseman felt bad for accepting that money and no longer being in the NHL.
It says a lot about the man, who truly wanted to honor his commitments. However, with his performances since his recall, his burger must be very popular.