Ivan Demidov and First Overall Pick Matthew Schaefer Become the New Faces of a Major Brand

The Canadiens' new sensation quickly surrounded himself with allies to help him integrate into the world of North American hockey. Among them is Matthew Schaefer.

The two young prospects were brought together through a shared partnership with Warrior Hockey, a brand known for its innovation and close connection with athletes.

The partnership went beyond simple promotional duties: it gave rise to a genuine bond. Between commercial shoots, photo sessions, and specialized training, Demidov and Schaefer spend countless hours together, developing both their skills and their chemistry.

On the ice, this closeness translates into an instinctive understanding of each other's movements.

Schaefer, a mobile and intelligent defenseman, enjoys testing his limits against Demidov's explosiveness and creativity. In turn, the Russian forward benefits from this high-quality competition to refine his game reading and execution in the offensive zone.

This friendship, strengthened by shared goals, could play an important role in their respective development.

For Warrior Hockey, this story is a godsend. The brand is highlighting a charismatic duo that embodies youth, hard work, and the future of professional hockey.

For the Canadiens, seeing their new star build strong ties with another promising talent is good news both on a human level and from a sporting perspective.

As the season approaches, Montreal fans will be keeping a close eye on the ice but also on this budding friendship, which could become an unexpected asset in Demidov's development.